Katie Hollingsworth joins Shelby to discuss the launch of the Western Integrity Coaching Academy. This immersive training program offers a path for those looking to integrate mental performance strategies into their existing coaching, or those choosing to build a full-time career as a certified mental performance coach. This episode covers both modules offered, including the 14-hour in person workshop and the comprehensive 12-week professional training experience. Katie also provides a deep dive into her motivation for starting this program and her upcoming involvement at the National Finals Rodeo.